The story behind Louise Adamson

Bedrock Healthcare Communications spoke to our new Head of Scientific Services, Louise Adamson, about what got her started in her 15-year career in medical communications, where she sees the industry now and what attracted her to Bedrock. And much more…

 

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Bedrock’s Accelerated Virtual Consensus Programme for Merck wins at Communiqué Awards

We’re delighted that Bedrock Healthcare Communications has won the Agility & Flexibility category at the 2022 Communiqué Awards, in recognition of our virtual consensus programme run on behalf of Merck KGaA titled ‘MS and the COVID-19 vaccination’. The award is designed to recognise outstanding achievement in flexing thinking and processes to ensure success.

 

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The story behind Rupinder Sohal

Bedrock Healthcare Communications spoke to Associate Account Director, Rupinder (Rupz) Sohal about her career in medical communications, what she’s learnt at Bedrock, and why a passion for learning is her best career development advice.  And much more…

 

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What makes Bedrock such an inspiring place to work – by our own people

Bedrock is a thriving independent and award-winning healthcare communications agency, now into our 11th year. We design and deliver compelling, insight-led medical communication programmes that build beliefs and shape behaviours to help healthcare professionals and patients make better decisions. As a result, lives can be transformed by the work that we do.

For many of us, this is a significant motivator for working in healthcare communications. But what makes a career with Bedrock different to other options in this highly rewarding field? Why choose us to create the best work of your life? Who better to ask than our very own team?

 

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ARISE – a strategic healthcare communication planning process from Bedrock

We believe that the most impactful medical education experiences start with a clear understanding of what’s compelling to the audience. What do they need to know that will make them think, feel, and do differently?

 

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The story behind Marie Little

Bedrock Healthcare Communications talked to MD Marie Little about her career in the medical communications industry, why she joined Bedrock, her thoughts on our culture and the advice she would give to someone starting out in the industry.  And much more…

 

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Differentiating strategy: 3 ways a healthcare communications agency adds value

Photo by Ian Schneider on Unsplash

Identifying the next blockbuster is increasingly challenging for pharmaceutical and biotech companies, so launch teams are under pressure to deliver sales performance which matches analyst expectations. A recent report suggested that over one-third of new product launches fail to get close to first year expectations1. A possible explanation could be that only ~66%of new products are able to demonstrate value, in terms of improved patient outcomes for a given cost.2

While defining the value of your brand to the relevant healthcare system is critical, equally as important is finding the optimal mix of channels to ensure the necessary stakeholders are familiar with the associated story. Partnering with a medical communications agency can be a key differentiator in the planning cycle. Chris Barton, our Strategic Solutions Director, reflects on how an agency adds value as part of a robust strategic consulting partnership.

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