At Bedrock, we bring together scientific expertise, strategic thinking and creative innovation to transform medical communications.
Our senior leadership team has decades of experience spanning healthcare, communications and pharmaceuticals. But what truly sets us apart is our diverse, passionate team, from medical writers and strategists to creative storytellers - each bringing unique perspectives and deep industry knowledge.
We don’t just deliver projects, we challenge thinking, push boundaries, and create solutions that engage, inspire, and achieve more.
Meet our leaders
Annlou Pendse
Executive Director
I have more than 20 years of experience leading strategic healthcare communications programmes for global pharmaceutical organisations. My background combines scientific research and communications leadership. Following a PhD in Molecular Biology and several years in neuroscience research, I moved into healthcare communications, where I have spent my career helping clients translate complex science into clear, engaging and impactful communications. I have led multidisciplinary teams across medical education, strategic communications and stakeholder engagement, delivering programmes that drive understanding, influence behaviour and support better outcomes for patients and healthcare communities. I am passionate about building high-performing teams and developing strong client partnerships founded on trust, collaboration and shared ambition. I believe the most effective solutions come from combining scientific excellence with diverse thinking, creativity and a relentless focus on quality. Beyond work, I am an active volunteer and supporter of London based charitable initiatives. These experiences continue to reinforce the values that matter most to me: integrity, empathy and making a meaningful difference to the communities we serve.
Charlotte Richards
Executive Director
Healthcare is evolving at pace, and I enjoy helping organisations navigate that complexity to create programmes that make a meaningful difference for our clients and the healthcare communities they support. Over the past two decades, I have partnered with global pharmaceutical companies to develop strategies that connect scientific evidence with real-world practice. My experience spans medical communications, market access and strategic consultancy across a wide range of therapy areas, working with multidisciplinary teams to turn ambitious objectives into practical, impactful solutions. As Executive Director at Bedrock, I focus on bringing together exceptional people, diverse perspectives and strategic thinking to help our clients solve their toughest challenges. Whether shaping a global launch strategy, identifying new opportunities for growth or translating complex data into clear, compelling scientific narratives, I am motivated by challenging assumptions, developing innovative solutions and delivering measurable outcomes. I care deeply about creating an environment where talented people can thrive. By empowering our teams, fostering collaboration and maintaining an unwavering commitment to quality, I believe we achieve our best work when expertise is matched with curiosity, ambition and genuine partnership.
Ana Sofia Martins-Kaczor
Director of Client Services
Communicating the advances in healthcare in ways that genuinely resonate with my audiences has always been a passion of mine. After a PhD in Molecular Biology-Oncology and several years of post-doctoral research, I moved into medical communications, where I have helped clients translate complex data into clear, actionable insights that support healthcare professionals and improve patient outcomes. I have 15 years' experience driving excellence in client partnership, programme delivery and engagement across complex therapeutic areas, such as oncology and rare diseases. I bring a passion for scientific excellence, strategic thinking and a strong commitment to innovation to everything I do, always focusing on what moves the needle for clients and the patients they serve. Beyond work, I am an active volunteer in my local community in Surrey, serving as a Trustee and Chair for my children's school PTA, as well as a Trustee and Cub Section leader with the Scouts Association. These roles reflect what matters most to me: leaving the world a little bit better than I have found it, by helping others grow.
Imagine More and join us
We value your curiosity, creativity and passion for science. Join us and achieve more.
We are always looking out for inspiring people who share our values, so if that’s you please submit your CV to
careers@bedrock-health.com
Imagine More for your medical communications
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