The story behind Benedict Macintyre

Bedrock Healthcare Communications spoke to one of our recent starters, medical writer Benedict Macintyre, about what inspired him to become a medical writer, what attracted him to Bedrock and his highlights so far. And much more…

 

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A career in MedComms and medical writing – how to get started and grow

Do you want to get into a career in MedComms and medical writing? If so, read on. We asked several members of our Scientific Services team to share their career stories. They cover how they found out about MedComms, their advice to help get into our exciting industry and what attracted them to Bedrock. And much more…

 

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The value medical communications bring to phase 2/3 of drug development

As Bedrock’s Head of Strategy, Derek Annan explains, development of successful communication requires not only planning, strategy and execution (and measurement), it also needs to be able to respond to the unexpected.

 

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Bedrock’s Accelerated Virtual Consensus Programme for Merck wins at Communiqué Awards

We’re delighted that Bedrock Healthcare Communications has won the Agility & Flexibility category at the 2022 Communiqué Awards, in recognition of our virtual consensus programme run on behalf of Merck KGaA titled ‘MS and the COVID-19 vaccination’. The award is designed to recognise outstanding achievement in flexing thinking and processes to ensure success.

 

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Bedrock adds three new starters to our growing team

Bedrock Healthcare Communications is thrilled to welcome three new members to our strategy and scientific teams. Laura, Anne and Alice join us at an exciting time and between them bring considerable medical communications experience. Here’s a little more about their career stories, and what drew them to Bedrock.

 

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The story behind Louise Adamson

Bedrock Healthcare Communications spoke to our new Head of Scientific Services, Louise Adamson, about what got her started in her 15-year career in medical communications, where she sees the industry now and what attracted her to Bedrock. And much more…

 

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The story behind Victoria McAnerney

Celebrating 5 years with us, Bedrock Healthcare Communications spoke to Senior Account Executive, Victoria McAnerney about what took her into medical communications, her career highlights and passions both inside and outside of work. And much more…

 

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The story behind Marie Little

Bedrock Healthcare Communications talked to MD Marie Little about her career in the medical communications industry, why she joined Bedrock, her thoughts on our culture and the advice she would give to someone starting out in the industry.  And much more…

 

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Differentiating strategy: 3 ways a healthcare communications agency adds value

Photo by Ian Schneider on Unsplash

Identifying the next blockbuster is increasingly challenging for pharmaceutical and biotech companies, so launch teams are under pressure to deliver sales performance which matches analyst expectations. A recent report suggested that over one-third of new product launches fail to get close to first year expectations1. A possible explanation could be that only ~66%of new products are able to demonstrate value, in terms of improved patient outcomes for a given cost.2

While defining the value of your brand to the relevant healthcare system is critical, equally as important is finding the optimal mix of channels to ensure the necessary stakeholders are familiar with the associated story. Partnering with a medical communications agency can be a key differentiator in the planning cycle. Chris Barton, our Strategic Solutions Director, reflects on how an agency adds value as part of a robust strategic consulting partnership.

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World MedComms Day

Today we are celebrating World MedComms Day!

Our team come from all walks of life, giving Bedrock Healthcare Communications a diverse range of expertise, knowledge and understanding. Together we combine our skills, using science and creativity to create compelling communications that ultimately improve lives. Every day brings exciting new opportunities working at Bedrock.  Here’s how some of our fabulous team is celebrating a day in the life of #MedComms today…
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