The story behind Marie Little

Bedrock Healthcare Communications talked to MD Marie Little about her career in the medical communications industry, why she joined Bedrock, her thoughts on our culture and the advice she would give to someone starting out in the industry.  And much more…

 

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Differentiating strategy: 3 ways a healthcare communications agency adds value

Photo by Ian Schneider on Unsplash

Identifying the next blockbuster is increasingly challenging for pharmaceutical and biotech companies, so launch teams are under pressure to deliver sales performance which matches analyst expectations. A recent report suggested that over one-third of new product launches fail to get close to first year expectations1. A possible explanation could be that only ~66%of new products are able to demonstrate value, in terms of improved patient outcomes for a given cost.2

While defining the value of your brand to the relevant healthcare system is critical, equally as important is finding the optimal mix of channels to ensure the necessary stakeholders are familiar with the associated story. Partnering with a medical communications agency can be a key differentiator in the planning cycle. Chris Barton, our Strategic Solutions Director, reflects on how an agency adds value as part of a robust strategic consulting partnership.

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World MedComms Day

Today we are celebrating World MedComms Day!

Our team come from all walks of life, giving Bedrock Healthcare Communications a diverse range of expertise, knowledge and understanding. Together we combine our skills, using science and creativity to create compelling communications that ultimately improve lives. Every day brings exciting new opportunities working at Bedrock.  Here’s how some of our fabulous team is celebrating a day in the life of #MedComms today…
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