Effective use of social media: learnings from our ‘greenhouse’

Photo by Franki Chamaki on Unsplash

Written by Victoria McAnerney, Senior Account Executive

This month’s company learning ‘greenhouse’ session focused on maximising the impact of data and social influence: two key topics to consider when effectively engaging with audiences and developing social media strategies.

Here are my three key takeaways to make our clients’ data stand out from the crowd.

  • Ensure external experts tell a memorable data story – combine a greenscreen video of your expert with your data to show on screen interaction with the data while discussing their point of view. This provides focus for the narrative while also delivering a much more creative and engaging video.
    • A great example of a video that has used this approach included an expert walking across a map of the world on the screen while explaining global and country statistics to make the data come to life.
    • Metrics for videos such as these have shown higher audience memorability scores demonstrating their greater impact, compared with static, formal data presentations.
  • Patients trust information when content is more relatable – working with a patient to be at the heart of the message is key in driving engagement with this audience.
    • A patient’s interpretation of complex scientific information, which some people may otherwise have difficulty understanding, increases access to the information, raises awareness and creates further interest for wider audiences.
  • COPE – Create Once, Publish Everywhere – at Bedrock Healthcare Communications we always look to add value to the materials we develop by maximising audience reach through utilising the content across multiple channels (e.g. webinars, symposia, online media and print). We have achieved this effectively in disease-awareness campaigns by using key messages across banner and poster design materials to create maximum reach and impact.

Celebrating 10 years of award-winning healthcare communications

To deliver compelling communications, we gain in-depth understanding, enabling us to be truly passionate about supporting the patients affected by the therapy areas we work in. We couple these with our freethinking mindset, and then are brave and honest in our relationships with clients. These are just some of the values that have underpinned how we have achieved success for the last 10 years and are reflected in the awards we continue to win.

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How can compelling healthcare communications support HCPs with their pandemic patient backlog?

Bedrock Healthcare Communications has a passion for changing behaviour by fusing creativity and science to create compelling medical communication solutions. In this article, Chris Barton (Strategic Solutions Director) shares his thoughts on how pharmaceutical companies and medical communication companies, like Bedrock Healthcare Communications, can support healthcare systems to work through the backlog of patients.

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Ten charities that we have supported over the last 10 years

We are passionate about changing lives, be that through our work in healthcare communications or through supporting charities that are close to our hearts.

As we celebrate our 10th birthday, what better time to look back on the charities we have supported over the last 10 years:

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A Day in the Life of Stephanie Wasek, our Scientific Director

We love our team at Bedrock Healthcare Communications. We are smart, creative, funny, passionate, the list goes on.

In our series of ‘A day in the life of…’ we will be sharing more information about some of our team members.

To find out more about life at Bedrock Healthcare Communications get in touch and read more about our incredibly inquisitive Scientific Director, Stephanie Wasek

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World MedComms Day

Today we are celebrating World MedComms Day!

Our team come from all walks of life, giving Bedrock Healthcare Communications a diverse range of expertise, knowledge and understanding. Together we combine our skills, using science and creativity to create compelling communications that ultimately improve lives. Every day brings exciting new opportunities working at Bedrock.  Here’s how some of our fabulous team is celebrating a day in the life of #MedComms today…

Our 10 favourite events from the last 10 years

Here at Resonant Group, we have always strived to create a fun and engaging working environment, build relationships and friendships within our teams and develop an enviable company culture through everything we do.

Despite the lockdowns and working remotely, we have still managed to come together regularly and enjoy some entertaining activities to keep the team spirits high!

As we celebrate our 10th birthday this year, what better time to look back on our favourite activities…

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Bringing creativity to medical communications: A process, not a point in time

Every time I attempt ‘creativity’, it goes all wrong. It even happened with this blog post. I opened a blank Word doc late one afternoon, slapped a label – ‘Structure of creativity’ – at the top, and waited for inspiration to hit.

Then I kept waiting. Tried drinking some water (note: hydration is not the same thing as inspiration). Started getting frustrated.

And then thought, ‘What advice would I give a fellow medical writer in this situation?’ and realised I was following absolutely none of it. (The fact that writers are their own worst enemies transcends space and time.) So I stopped waiting and jotted down that advice, and – magically – it created a structure that made creativity a doddle.

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The future of dementia and the important role of healthcare communications in raising awareness

At Bedrock Healthcare Communications we are proud to help spread awareness of dementia with the ultimate goal to improve the lives of patients and carers 

This week in the UK marks Dementia Action Week, a national event organised by the Alzheimer’s Society that sees the public coming together to take action to improve the lives of people affected by dementia.

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Why we need to look at rare diseases in a different way

Rare Disease Day aims to raise awareness of rare diseases and the impact they have on patients’ lives. But why is this important?  If rare diseases are rare, why should we be interested, make time to care, learn more or more importantly take action?

Critically, although we define individual rare diseases as rare, collectively there are around 7,000 which means that 1 in 17 of us will suffer from a rare disease in our lifetimes, equivalent to 7% of the population.

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