Celebrating 5 years with us, Bedrock Healthcare Communications spoke to Senior Account Executive, Victoria McAnerney about what took her into medical communications, her career highlights and passions both inside and outside of work. And much more…
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Why shared values create our best work
What is it about Bedrock that helps us create consistently compelling medical communications? In a nutshell, our culture. And key to our thriving culture are our core shared values – central to everything we do. They enable us to focus, challenge and achieve more as a team – and for our clients.
Members of our team, including MD, Marie Little, talk about why aligned values are so important, and how our clients get to experience them through the passion and curiosity they bring to the way we work.
The story behind Rupinder Sohal
Bedrock Healthcare Communications spoke to Associate Account Director, Rupinder (Rupz) Sohal about her career in medical communications, what she’s learnt at Bedrock, and why a passion for learning is her best career development advice. And much more…
What makes Bedrock such an inspiring place to work – by our own people
Bedrock is a thriving independent and award-winning healthcare communications agency, now into our 12th year. We design and deliver compelling, insight-led medical communication programmes that build beliefs and shape behaviours to help healthcare professionals and patients make better decisions. As a result, lives can be transformed by the work that we do.
For many of us, this is a significant motivator for working in healthcare communications. But what makes a career with Bedrock different to other options in this highly rewarding field? Why choose us to create the best work of your life? Who better to ask than our very own team?
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ARISE – a strategic healthcare communication planning process from Bedrock
We believe that the most impactful medical education experiences start with a clear understanding of what’s compelling to the audience. What do they need to know that will make them think, feel, and do differently?
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The story behind Marie Little
Bedrock Healthcare Communications talked to MD Marie Little about her career in the medical communications industry, why she joined Bedrock, her thoughts on our culture and the advice she would give to someone starting out in the industry. And much more…
The story behind Richie Barclay
Bedrock Healthcare Communications asked Richie Barclay about what attracted him to the medical communications industry and his role, what he values most about our people and culture and what this means to him and his career.
The story behind Chloe Mitchell
Bedrock Healthcare Communications asked Chloe Mitchell, a few questions about what attracted her to the medical communications industry, what motivates her, and advice she would give to someone starting out in the industry.
Remote communications – getting the message across to HCPs
Marie Little. Managing Director. Bedrock Healthcare Communications.
Remote communication is nothing new, but has become a mainstay for pharma, agencies and healthcare professionals (HCPs). In a survey by IQVIA, HCPs said “increased remote engagement will be lasting and should continue being used to supplement face to face contact.” Determining what that combination looks like will be an ongoing challenge – and has rightly made pharma and its associated agencies think differently about how best to reach and bring value to HCPs.
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Differentiating strategy: 3 ways a healthcare communications agency adds value
Photo by Ian Schneider on Unsplash
Identifying the next blockbuster is increasingly challenging for pharmaceutical and biotech companies, so launch teams are under pressure to deliver sales performance which matches analyst expectations. A recent report suggested that over one-third of new product launches fail to get close to first year expectations1. A possible explanation could be that only ~66%of new products are able to demonstrate value, in terms of improved patient outcomes for a given cost.2
While defining the value of your brand to the relevant healthcare system is critical, equally as important is finding the optimal mix of channels to ensure the necessary stakeholders are familiar with the associated story. Partnering with a medical communications agency can be a key differentiator in the planning cycle. Chris Barton, our Strategic Solutions Director, reflects on how an agency adds value as part of a robust strategic consulting partnership.
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