Do you want to get into a career in MedComms strategy? If so, read on. We asked two members of our strategy team to share their career stories. They cover how they found out about MedComms, their advice to help get started and what attracted them to Bedrock. And much more…
Continue reading “A career in MedComms strategy – how to get started and grow”
Bedrock Healthcare Communications is thrilled to welcome three new members to our strategy and scientific teams. Laura, Anne and Alice join us at an exciting time and between them bring considerable medical communications experience. Here’s a little more about their career stories, and what drew them to Bedrock.
Continue reading “Bedrock adds three new starters to our growing team”
We believe that the most impactful medical education experiences start with a clear understanding of what’s compelling to the audience. What do they need to know that will make them think, feel, and do differently?
Continue reading “ARISE – a strategic healthcare communication planning process from Bedrock”
Photo by Ian Schneider on Unsplash
Identifying the next blockbuster is increasingly challenging for pharmaceutical and biotech companies, so launch teams are under pressure to deliver sales performance which matches analyst expectations. A recent report suggested that over one-third of new product launches fail to get close to first year expectations1. A possible explanation could be that only ~66%of new products are able to demonstrate value, in terms of improved patient outcomes for a given cost.2
While defining the value of your brand to the relevant healthcare system is critical, equally as important is finding the optimal mix of channels to ensure the necessary stakeholders are familiar with the associated story. Partnering with a medical communications agency can be a key differentiator in the planning cycle. Chris Barton, our Strategic Solutions Director, reflects on how an agency adds value as part of a robust strategic consulting partnership.
Continue reading “Differentiating strategy: 3 ways a healthcare communications agency adds value”
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