The future of dementia and the important role of healthcare communications in raising awareness

At Bedrock Healthcare Communications we are proud to help spread awareness of dementia with the ultimate goal to improve the lives of patients and carers 

This week in the UK marks Dementia Action Week, a national event organised by the Alzheimer’s Society that sees the public coming together to take action to improve the lives of people affected by dementia.

 

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Why we need to look at rare diseases in a different way

Rare Disease Day aims to raise awareness of rare diseases and the impact they have on patients’ lives. But why is this important?  If rare diseases are rare, why should we be interested, make time to care, learn more or more importantly take action?

Critically, although we define individual rare diseases as rare, collectively there are around 7,000 which means that 1 in 17 of us will suffer from a rare disease in our lifetimes, equivalent to 7% of the population.

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