Every time I attempt ‘creativity’, it goes all wrong. It even happened with this blog post. I opened a blank Word doc late one afternoon, slapped a label – ‘Structure of creativity’ – at the top, and waited for inspiration to hit.
Then I kept waiting. Tried drinking some water (note: hydration is not the same thing as inspiration). Started getting frustrated.
And then thought, ‘What advice would I give a fellow medical writer in this situation?’ and realised I was following absolutely none of it. (The fact that writers are their own worst enemies transcends space and time.) So I stopped waiting and jotted down that advice, and – magically – it created a structure that made creativity a doddle.
Continue reading “Bringing creativity to medical communications: A process, not a point in time”